We’re not crisis

Whether you’re a PR pro or average Joe (or Jo), you’re probably spending a lot of time on social media sites. More than likely, you’ve probably seen a lot of outrage.  Even if you’re not into b****ing and moaning about every little bad thing in your life, or about all the horrible things that happen in the world, I’m certain you know people who are.

It didn’t happen overnight, but lately it seems like everyone’s complaining about something!  It’s hard to find a positive voice in the crowd, and it’s too much.

More than one news outlet called 2014 the Year of Outrage. Collectively, we realized that whenever we felt disgusted by something, we could find others with the same disgust.  It’s comforting, in a way, to share a common gripe.

Most of those gripe sessions had little impact on the world around us.  We cleared our heads and unburdened ourselves of a little hot steam.  No one was hurt, right?

It’s easy to forget just how quickly one itsy-bitsy complaint can carry further than intended.  In a world so readily to share outrage, a single complaint can do great harm to a corporation, politician, organization, or one lone person.

Public Relations is about being a strong, positive voice for our clients before a crisis, and the same guiding light for our clients during and after a crisis.  In a world of outrage, it’s easy to forget we’re not crisis.

Everyday we’re given opportunities to learn what to do and what not to do.You certainly don’t have to go far to see a PR crisis.  Just check to see what’s trending on social media. By my sole and unscientific observation, I estimate that at least 75% of all daily trends are potential or full-blown PR problems.

By examining the outrage, we can learn how to be constructive, objective, and be that guiding light for our clients. PR pros have been accused of being “spin doctors”, defenders of the unrighteous and unjust.  Together we can learn to change the image of PR along with our clients’.

So . . .

What can we do when our client is under attack?  What happens when our client goes rogue? How can we change a frown emoticon to a giant, smiling, happy face for our clients and the public? How can we morally and ethically serve the public and our clients at the same time?

These are just a few questions we’ll explore together, so we can be better equipped to serve the people of the world.

We’re not crisis.  We’re Public Relations.

Note: The objective of this blog is to present a current Public Relations case and offer positive solutions to the crisis.  This blog is intended to be a collective resource for PR pros.  Not only are comments welcome, they are encouraged.  A little, lively debate is expected, but no slanderous or malicious arguments are allowed.  I reserve the right to block any persons who are disrespectful to others in the discussion.





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