Stories to follow this weekend

Top 5 PR stories to follow this weekend

Help a new PR pro out by answering important questions

  1. Not-for-profit sector: Wounded Warrior Project fires top two executives after an investigation done by CBS into the charity’s spending practices reveals questionable expenses.

    download (3)


 Q:  What will this mean for the not-for-profit, and what advice can you give their PR team?

2. Marketing/PR campaign partnership:  Lane Bryant criticizes networks for not airing its #ThisBody video.

Q:  From a PR perspective, will Lane Bryant’s criticism work in their favor? 

3. Entertainment/Animal Rights Advocacy: Dog Whisperer, Cesar Millan is investigated for animal abuse.

Q: How do you think this will play out in the media?  What do you think Millan’s publicist should do? 


Millan: Facebook


4. Press Releases: Nestle’ USA issues a press release detailing voluntary recall of several of its food items.

Q: What can we learn about writing press releases from this example? 


5. Politics:  Ben Carson endorsed Donald Trump for President.  At a time when the GOP is trying its hardest to defeat Trump as the party’s nomination, will Carson’s support help or hinder the GOP’s efforts?

– Please address this situation from a PR standpoint, with objectiveness. 


As usual, all respectful and constructive dialogue is welcome and needed.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s