Conversation starter

Getting back to “My Christmas PR Wish” series, I’ve stumbled across another made-for-television holiday movie that features a marketing, PR, journalist or other communications professional in need of a drastic change of character, ethics, morals, and even sometimes profession, in order to discover the meaning of Christmas.

ABC Family’s (now Freeform)  Santa Baby shows that the Hallmark Channel doesn’t corner the market on presenting communications pros as “the new Scrooge’s”.


Photo courtesy of Amazon

Jenny McCarthy stars as a high-powered owner of a big-time marketing firm, who also happens to be Santa’s daughter.  When Santa becomes ill, McCarthy must return to the North Pole to run things.  And you guessed, it.  She must leave behind her career and old ways.

This is getting a bit redundant, don’t you think?  I hate to bore you with what I’ve already said.

So, I will just ask this: Why is it that writers and producers of holiday movies  and authors want communications pros to change their career.  I totally get that the characters, as they are thought up, are often despicable creatures on a personal level, but can’t they change and keep their careers?

After all, aren’t those same writers and authors communications pros? Didn’t they spend a lot of time and money going to university to study their field? Are all of these movies a way of stating that they regret their career choice?

Or could it just mean that they’ve found a formula that seems to work, so they stick with it? I betcha my son, the film major, would choose this option.

I’d love to hear your thoughts about this.  Let’s get a conversation started.



  1. Jeff · December 15, 2016

    At no point does the movie suggest that Santa’s daughter has abandoned her career in marketing. This is confirmed in “Santa Baby 2” (which, unfortunately, is otherwise pretty terrible!) where the future of her company is a minor subplot.

    Just thought you’d want to know!


    • cajkinney · December 17, 2016

      Jeff, thanks for the correction. Guess I misunderstood that whole thing. And thanks for the heads-up about the sequel. Look for the correction in today’s blog post.


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