This week’s press release picks

Last Friday I started posting my weekly press release picks that contain important or relevant information for journalists, marketers and public relations pros. This will be a weekly feature on prdoctorit.

Here are my 3 press release picks for Jan 7-13, 2017

  • Congratulations to Orlando Ashford, president of Holland America Line cruises, for being elected as chair of the Executive Leadership Council, a not-for-profit organization dedicated to increasing the number of blacks in corporate leadership roles.   I’m interested to see how Ashford will utilize his extensive background in public relations and marketing strategy in the ELC and what lessons we can learn from his leadership.


    Orlando Ashford.  Photo courtesy of Ashford’s LinkedIn profile. 







“a leading supplier of Smart Glasses, Augmented Reality (AR) and Virtual Reality (VR) technologies and products for the consumer and enterprise markets, is pleased to announce that the Company has completed, passed, and filed with the US Federal Communication Commission (FCC) all of the (FCC) emission’s requirements for its next generation M300 Smart Glasses. Vuzix expects to commence shipping of the M300 Smart Glasses to customers in the USA and Canada within days of this filing. With FCC filings now in place and the recent certification for shipments to Europe completed last month, the Company is now positioned for the full commercial launch to its largest initial markets. Other major regions of the world should follow with submissions of their required regulatory filings through the first quarter of 2017, enabling Vuzix to expand its M300 offerings near worldwide.” – PR Newswire

Why you should care:

Virtual Reality is a growing industry, and marketers, journalists and public relations managers can utilize this tool as a way of communicating with their audiences in ways that has never been available before.  The Public Relations Society of America lists just 6 ways communications pros can use VR.  Can you think of more?

  • Research and Markets “The World’s Largest Market Research Store” added a report titled “Wearable Sensors Market by Type, Application, Vertical, and Geography – Global Forecast to 2022” to their product list.  I was a little shocked by the price tag of $5, 650 – $10K for this report, but market research isn’t cheap and probably a bargain for those in the healthcare and sports technology field.

Why you should care:

Like VR, the wearable technology industry is growing and growing.  It seems like everyone has a wearable exercise monitoring device.  But beyond sports and medicine, can you imagine how a wearable sensory device might give us huge insights into how marketing and public relations messages are perceived?  Can you imagine these devices being used in actual market research settings?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s