ICE, AMC and Diederich College of Communications

Today’s Good News in PR, marketing and journalism highlights winners, new strategy and a call for quality in journalism.

 

Public Relations

The largest, award winning culinary school, the Institute of Culinary Education, recently held a scholarship competition, open to anyone in the world.

The competition invitation was a public relations campaign, using the hashtag #CulinaryVoice on social media

“ICE partnered with celebrity chefs and food stars Marcus Samuelsson, Ted Allen, Donatella Arpaia and Duff Goldman to challenge the world to enter and win more than $212,000 in scholarships to attend one of six diploma programs at ICE.

More than 250 entrants shared their inventive and exciting culinary voices — and the world responded, with the videos garnering a total of 1.8 million votes and views to determine the finalists in each category. An exclusive panel of ICE instructors, including James Beard Award-winning chefs David Waltuck and Michael Laiskonis, selected the winners of the full and partial scholarships to attend ICE’s award-winning career programs.” – Jessica Mara, Public Relations
Institute of Culinary Education via PR Newswire

Today, ICE announced the eighteen recipients of the scholarships.  Congratulations to all of the winners and congratulations to ICE for a successful PR campaign!

 

 

Marketing

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Logo on Twitter

There’s quite a bit going on with the AMC Movie Theater brand.  Half of what’s going on is good, half not.  But, I’m counting this one as a win for AMC for two reasons.

(All of the quotes in this section are from A. Sakoui, Bloomberg Technology, 28 Feb. 2017

First, the good.

  1. The new marketing strategy includes creating sub-brands for the Chinese-owned movie theater company.  Two of the sub-brands will be AMC Classic and AMC Dine-In. “’AMC Classic’ brand would be used for its smaller theaters and markets, and a third smaller brand called ‘AMC Dine-in’ would be deployed at the about 60 locations with full kitchens and bars.” “The smaller theaters will have Coca-Cola Freestyle machines and refillable popcorn buckets.”
  2. “They’re considering plans to reduce the 90 days of exclusivity” before new releases become available in homes. This is good news for consumers who would rather watch movies at home or cannot afford to go to the movies.

Next, the so-so news.

  1. Part of the AMC strategy is to acquire Carmike’s Theaters.  Carmike’s Theaters operates in 41 states across the U.S. and will be re-branded with the AMC name. Good news for AMC, not so much for Carmike’s.
  2. But, the acquisition of Carmike’s cost AMC in profits the last quarter of 2016. AMC is confident that they will rebound with the new marketing strategy, additional theaters, and because overall their stock went up 35 percent last year.

While the news is split, I’m placing this in the win column for AMC because the bad news isn’t that bad, and I am confident that AMC is headed in the right direction with their new strategy. Dine-in movie theaters seems to be gaining popularity, and releasing movies from the theater earlier will be a hit with consumers.

 

Journalism

There’s good things happening for journalism majors on the campus of Marquette University in Milwaukee, WI.

First, the university is “celebrating 100 years of student media.”  In 2014, Diederich College of Communications at Marquette University received a gift to help renovate the main hall.  The work is expected to be completed in the summer of 2018.

This week the student run Marquette Wire ran an editorial calling for the university to revamp their antiquated journalism curriculum to help journalism student meet the needs of the 21st century press.

The editorial was critical of the current curriculum,  high turnover rate of faculty and what seems to be a lack of action on the school’s administration to bring the journalism program up to date.

Like I said, the editorial was critical, which doesn’t seem like very good news at all.  But, I believe that it is.

It is encouraging that the journalism student recognize that they need more quality training in order to be the very best journalists the can be once they graduate.  It gives me hope for the future of journalism.  It makes me proud that these students hunger for the best training for their educational dollars.

I hope that the Marquette College administration and faculty accept this challenge.  New buildings are good, but the foundation of the future of journalism requires up-to-date curriculum and teachers that are able to teach 21st century journalism.

Additional news at Diederich College of Communications:

This weekend, the college will hold their centennial celebration for alumni, staff and students.

Congratulations on your 100th year of teaching journalism!

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